HOLIDAY READING MADE EASY: A STORY FOR EVERY JOURNEY THIS SUMMER
Share
your #PenguinJourneys and receive a recommendation for the perfect
audiobook to transport you to your summer holiday destination
Travellers will see long, boring journeys become a thing of fiction
this summer thanks to #PenguinJourneys – a summer campaign to give
holiday reading recommendations from Penguin
Random House UK and its much-loved authors.
Any traveller looking
for a recommended read can tell the experts where they’re going and how
they’re getting there, and they’ll recommend the perfect audiobook,
podcast or ebook to keep them occupied for the
duration of their journey.
Making the 22-hour flight from Melbourne to New York? Why not listen to
Thinking Fast and Slow by Daniel Kahneman. Travelling closer to home with around two hours to kill? Let the Bloody Valentine
audiobook from James Patterson transport you there.
Readers can tweet using
the hashtags #AskaPenguin and #PenguinJourneys every Friday lunchtime to
receive a summer recommendation.
As part of the
initiative, #PenguinJourneys is teaming up with authors including Clare
Balding and Graeme Simsion to take readers on a literary odyssey around
the world. Readers can visit Pinterest (http://www.pinterest.com/
Clare Balding, whose forthcoming book
Walking Home will take readers on a tour of Britain, will also be
giving fans an exclusive insight into her favourite literary journeys
and top recommended summer reads as part of the campaign.
Clare Balding said: “Journeys and reading go
hand-in-hand. I like to take a different book on each journey so that I
associate that place or adventure with a specific book. At the
Commonwealth Games in Glasgow, I'm reading
The Fault in Our Stars by John Green. It's a great way to escape
into a different world and then I come back to sport prep feeling fresh
and energised. The #PenguinJourneys campaign taps into some of our
greatest literary journeys and is a great way
of inspiring people to read something different while they travel.”
Layla West, Consumer Engagement Director at Penguin Random House UK,
commented: “#PenguinJourneys is the perfect summer reads campaign which
does what we like to do best: recommend stories. The campaign has
readers at its heart and
is both useful and fun - helping anyone anywhere find the perfect book
for their journey.
“Audiobooks are such a growing market and we have
an amazing catalogue at Penguin Random House, so it made sense to make
this our focus.
By partnering with Pinterest, Rough Guides and our dedicated crime community,
Dead Good, we hope to inspire even more readers to pack their bags and join us on literary journeys around the world.”
Follow #PenguinJourneys on
Pinterest, Twitter,
Facebook, Instagram,
the Penguin blog and the Penguin Podcast through to the end of August - with a special
#PenguinJourneys programme featuring Clare Balding.
*********
Source: Press Release.
No comments :
Post a Comment
Thanks for stopping by and taking the time to comment. I really appreciate it!
If you are a book blogger and have taken the time to comment, I will make sure to come visit your blog and return the favour. :)
Please note: This blog is now an award free zone. Thanks to everyone who has awarded the blog in the past.