Friday, 25 July 2014

#PenguinJourneys Invites You To Find Your Perfect Holiday Read!


HOLIDAY READING MADE EASY: A STORY FOR EVERY JOURNEY THIS SUMMER 

Share your #PenguinJourneys and receive a recommendation for the perfect audiobook to transport you to your summer holiday destination

Travellers will see long, boring journeys become a thing of fiction this summer thanks to #PenguinJourneys – a summer campaign to give holiday reading recommendations from Penguin Random House UK and its much-loved authors.

Any traveller looking for a recommended read can tell the experts where they’re going and how they’re getting there, and they’ll recommend the perfect audiobook, podcast or ebook to keep them occupied for the duration of their journey. 

Making the 22-hour flight from Melbourne to New York? Why not listen to Thinking Fast and Slow by Daniel Kahneman. Travelling closer to home with around two hours to kill? Let the Bloody Valentine audiobook from James Patterson transport you there. 

Readers can tweet using the hashtags #AskaPenguin and #PenguinJourneys every Friday lunchtime to receive a summer recommendation.

As part of the initiative, #PenguinJourneys is teaming up with authors including Clare Balding and Graeme Simsion to take readers on a literary odyssey around the world. Readers can visit Pinterest (http://www.pinterest.com/penguinukbooks/pack-your-bags-for-a-literary-odyssey-with-penguin/) to explore famous literary journeys, listen to extracts from the audiobooks that have been have mapped to each voyage, and be inspired by stories from their holiday destinations.

Clare Balding, whose forthcoming book Walking Home will take readers on a tour of Britain, will also be giving fans an exclusive insight into her favourite literary journeys and top recommended summer reads as part of the campaign.

Clare Balding said: “Journeys and reading go hand-in-hand. I like to take a different book on each journey so that I associate that place or adventure with a specific book. At the Commonwealth Games in Glasgow, I'm reading The Fault in Our Stars by John Green. It's a great way to escape into a different world and then I come back to sport prep feeling fresh and energised. The #PenguinJourneys campaign taps into some of our greatest literary journeys and is a great way of inspiring people to read something different while they travel.”

Layla West, Consumer Engagement Director at Penguin Random House UK, commented: “#PenguinJourneys is the perfect summer reads campaign which does what we like to do best: recommend stories. The campaign has readers at its heart and is both useful and fun - helping anyone anywhere find the perfect book for their journey. 

“Audiobooks are such a growing market and we have an amazing catalogue at Penguin Random House, so it made sense to make this our focus. By partnering with Pinterest, Rough Guides and our dedicated crime community, Dead Good, we hope to inspire even more readers to pack their bags and join us on literary journeys around the world.”

Follow #PenguinJourneys on Pinterest, Twitter, Facebook, Instagram, the Penguin blog and the Penguin Podcast through to the end of August - with a special #PenguinJourneys programme featuring Clare Balding.





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Source: Press Release.



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